your audio coaching for today:

your actions for today:

✏️ TOOLS AVAILABLE TO YOU:

🗒️ ESSENTIAL OIL STUDIES:

Studies are one of the easiest, high-enrolling recruiting methods.
They take place over a 14 day period
They work best when you gather participants at the end of a month, and start the study at the beginning of the next month.
They are NOT a medical study. This study is to find individuals who have not used essential oils and other doTERRA products, and to help them fall in love with and starting using the products.
They provide a simple and non-threatening way to introduce essential oils to many new people, and to help them enroll at the end of the study.
They are brilliant for people who are resistant to the network marketing model doTERRA is sold through.
Through the study process, participants will use the oils, have a chance to track and report their experience, and receive ongoing education.
Participants will also be integrated into a study community and your team’s essential oil community.
The process outline below has been proven time and again. DO NOT TWEAK anything in the study process. Tweaking breaks the proven process!

🗒️ HOW TO RUN ESSENTIAL OIL STUDIES: Each participant will receive …

Initial questionnaire
A schedule for the two week study and classes
Oils for the study (about 28 drops per sample)
A-Z guide
Final Questionnaire
You’ll need a Facebook group for ALL your study participants (especially if you are running multiple studies at once)
Have an initial and a conclusion questionnaire for all participants
Have a special incentive for enrollment at the end of the study
You need to keep in regular contact with your participants

🗒️ STUDY TOPICS:

🗒️ THE STEPS:

STEP 1: Identify Study Participants:

1-2 weeks prior to the start of the study, find and invite people to participate in the study (people who are not enrolled in doTERRA).
Consider the influencers you’re inviting. Are they Annas or Bubbas? Are they likely to build (4-7 stars)?
Look for and invite people who are dealing with specific issues related to the study topic being done.
Do multiple studies at a time to cast a wider net.
Have as many people on your team inviting people to participate as possible.
Each team member should invite 10-20 participants. (More than 20 people gets hard to follow up.)

STEP 2: Live Class before the Study begins:

The study begins with a live class as this is critical for high enrollment rates. Following this formula creates an 85%+ enrollment rate of those in the study! Flow the class like this:
Welcome & Explanation
Explain that this is not a medical study.
Explain that the goal of the study is to compare each participant’s personal results from one week to the next.
3 Cool Things about Oils
3 Ways to Use Oils
Remind everyone that everyone’s bodies are different, and that we’ll find a solution that works for you.
Review which products will be used during the study.
Demonstrate exactly how to use the products.
Show the products for all 4 studies at once
Review the schedule and expectations
Provide the schedule for the two week study.
Pass physical copies of the Initial Questionnaire (use Google Forms for online).
Provide oils and A-Z guide for the study.

STEP 3: Check in:

CALL each participant two days after the live class to find out what their experience has been.
Say: “Have you had an opportunity to use your oils yet?”
Use the Effective Sampling method! Do it until they’ve had a WOW experience.

STEP 4: Add to the Facebook Group:

Add participants to the study Facebook group. Remember to use ONE group for all the studies at once (people will see experiences from other studies that they want to have themselves!)
Only add participants after they’ve had their WOW experience so that the activity and energy in the group is high.

STEP 5: Run the Facebook Group:

Have a different short video of an oil every day.
Think ahead to which incentives you’ll offer with enrollments. Be sure to share videos about those incentives to stimulate excitement before you unveil the incentives!
Consider using Facebook Live for short testimonials or presentations.
Have Q&A.
Invite a special guest to present on a relevant topic (5-10 minutes only).
Offer giveaways for those who share stories and engage each day. Get creative! Use oils, sample bottles, keychains, etc.
Do different prizes each day, and have different limitations on each prize (offer a few larger prizes sometimes and unlimited small prizes sometimes). Do more giveaways that lots of people can win.
Example: “If you post 5 ways to use your _______, you get ______.”
Example: “Post a screenshot of a text you’ve sent someone telling them how cool your oils are to win a ________!”

STEP 6: Post-Study Live Class:

The class after the study is where everyone enrolls! This is where all the prizes are handed out (they have to attend to get their prizes!), it’s where you share the enrollment specials, and it’s where your study produces actual results.
Welcome & thank everyone for participating
Testimonials (this is where you left off from the first class!)
This is where participants get exposed to other areas of health (they see what people in other studies experienced)
Transition to 3 ways to purchase the oils
Explain the enrollment kits
Offer enrollment incentives
Incentives only last 48 hours from the time of the class.
Use corporate incentives as much as possible.
Share your most powerful testimonial
Close the class as you would with a normal intro class (pass out books and enrollment forms)
Book classes from this class
Give out prizes from the study
Basic Business Intro (BBI)

📝 Your Assignment:

On Day 15, you’re going to learn effective scripts for Engaging Customers + Builders